HomeTechnologyAnother text-based app aims to storm social media: noplace

Another text-based app aims to storm social media: noplace

A new, more colourful text-based app – noplace – has arrived on the social media scene, taking on established networks like X (formerly Twitter) and just-turned-one Threads. Mainly geared towards younger users, the app aims to put ‘social’ back into social media.

The noplace app, launched out of its invite-only design on Wednesday, is now available for all to download, and has already surged to the top charts of Apple’s App Store. The app is attracting attention due to its feature that allows users to customise their profiles with different colours.

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Founder and chief executive Tiffany Zhong told TechCrunch that GenZ (i.e. those born in the late 1990s and early 2000s) is looking for a new type of social media.
“I think that part of the magical, fun part of the internet is gone now. Everything is very uniform,” she said, adding that due to highly personalised content, there is no sense of community online anymore. “We’re watching different content and [following] different interests than our friends, so community is harder to find as a result,” she told the publication.Zhong has previously founded an early-stage consumer fund, Pineapple Capital.

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The app positions itself as a platform to express oneself and connect with others with similar interests. Users can gain levels, earn badges, and find friends through customisable profiles to share what they are doing at present, not to chronicle what they have done.Also read | Meta’s Threads turns one with 175 million users. What’s driving the growth?

Gaining levels and earning badges works through supporting other accounts on the app. One can gain levels through, as the app says, “spreading good vibes around the noplace community” and unlocking special modes and unique features in the app. One can earn points by posting, commenting, boosting other people’s profiles.

There are no images on the app right now. It is strictly an app for text-based communication — so it is not a direct competitor of platforms like Facebook or Instagram.

The app also seems to be emulating Threads’ policy of spreading goodness or positivity, as a counter to a more political discourse seen on Elon Musk’s X.

noplace also mentions that it only uses people’s phone numbers to help them log in, and collects no other data about them.

You know a platform is for the younger generation when the frequently asked questions (FAQs) on its website are answered with emojis and slang.

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According to TechCrunch, the company uses artificial intelligence (AI) technology to curate user feeds instead of algorithms like other social media platforms.

Content Source: economictimes.indiatimes.com

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